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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Data & Analytics
Pricing Analytics and Price Elasticity
Duration
3 Days
Delivery
In-house, public or online
From
R13,000 per delegate
Certificate
On completion
Course overview
Prices are often set by cost plus a margin and then never tested, leaving money on the table in some lines and customers walking away in others. This course covers analysing what price is actually doing.
What you will be able to do
- Assemble the transaction data pricing analysis needs
- Estimate how demand responds to price
- Analyse discounting and its real cost
- Compare pricing across segments and channels
- Test a price change before rolling it out
- Present a pricing recommendation with its risks
Who should attend
- Pricing and commercial analysts
- Sales and marketing managers
- Finance staff supporting commercial decisions
- Category and product managers
Course outline
01
Cost plus a margin, then never tested
02
Transaction data, price realisation and where the leakage sits
03
Elasticity: estimating how demand responds to price
04
Discounting, rebates and the true cost of a concession
05
Segment, channel and customer level price comparison
06
Testing a change before rolling it out everywhere
07
Presenting a recommendation, its assumptions and its risks
Upcoming public sessions
| Dates | Venue | Duration | Fee per delegate |
|---|---|---|---|
| 2 to 4 Nov 2026 | Johannesburg | 3 Days | R13,000 |
| 16 to 18 Nov 2026 | London | 3 Days | US$1,500 |
| 7 to 9 Dec 2026 | Dubai | 3 Days | US$1,500 |
| 11 to 13 Jan 2027 | Pretoria | 3 Days | R13,000 |
| 26 to 28 Jan 2027 | Durban | 3 Days | R13,000 |
| 5 to 7 Apr 2027 | Cape Town | 3 Days | R13,000 |
| 14 to 16 Jun 2027 | Johannesburg | 3 Days | R13,000 |
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote
Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.
EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673 · training@eubiz.co.za
68 Sunstone Street, Germiston, 1401 · eubiz.co.za
68 Sunstone Street, Germiston, 1401 · eubiz.co.za