Experiment Design and A/B Testing
Most business experiments produce results that do not mean what people think they mean. This course covers how to design a valid test, size it properly and interpret the outcome without fooling yourself.
Course outline
What this programme covers, module by module.
- 01Why business experiments so often mislead
- 02From business question to testable hypothesis
- 03Experiment design, controls and randomisation
- 04Sample size, power and how long to run a test
- 05Contamination, peeking and other ways tests break
- 06Significance, effect size and practical importance
- 07Deciding and acting on the result
What you will gain
- Frame a business question as a testable hypothesis
- Design a valid experiment with proper controls
- Calculate the sample size a test actually requires
- Run tests without contaminating the results
- Interpret significance and effect size correctly
- Decide and act on an experiment outcome
Who should attend
- Analysts and data scientists
- Digital and product teams
- Marketing and optimisation staff
- Managers commissioning experiments
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 2 to 4 Nov 2026 | London | 3 Days | US$1,500 | |
| 16 to 18 Nov 2026 | Dubai | 3 Days | US$1,500 | |
| 30 Nov to 2 Dec 2026 | Pretoria | 3 Days | R13,000 | |
| 11 to 13 Jan 2027 | Durban | 3 Days | R13,000 | |
| 25 to 27 Jan 2027 | Cape Town | 3 Days | R13,000 | |
| 5 to 7 Apr 2027 | Johannesburg | 3 Days | R13,000 | |
| 7 to 9 Jun 2027 | London | 3 Days | US$1,500 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R13,000 per delegate
- Duration
- 3 Days
- Field
- Data & Analytics
- Formats
- In-house, public, online
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