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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Data & Analytics

Experiment Design and A/B Testing

Duration
3 Days
Delivery
In-house, public or online
From
R13,000 per delegate
Certificate
On completion
Course overview

Most business experiments produce results that do not mean what people think they mean. This course covers how to design a valid test, size it properly and interpret the outcome without fooling yourself.

What you will be able to do
  • Frame a business question as a testable hypothesis
  • Design a valid experiment with proper controls
  • Calculate the sample size a test actually requires
  • Run tests without contaminating the results
  • Interpret significance and effect size correctly
  • Decide and act on an experiment outcome
Who should attend
  • Analysts and data scientists
  • Digital and product teams
  • Marketing and optimisation staff
  • Managers commissioning experiments
Course outline
01
Why business experiments so often mislead
02
From business question to testable hypothesis
03
Experiment design, controls and randomisation
04
Sample size, power and how long to run a test
05
Contamination, peeking and other ways tests break
06
Significance, effect size and practical importance
07
Deciding and acting on the result
Upcoming public sessions
DatesVenueDurationFee per delegate
2 to 4 Nov 2026London3 DaysUS$1,500
16 to 18 Nov 2026Dubai3 DaysUS$1,500
30 Nov to 2 Dec 2026Pretoria3 DaysR13,000
11 to 13 Jan 2027Durban3 DaysR13,000
25 to 27 Jan 2027Cape Town3 DaysR13,000
5 to 7 Apr 2027Johannesburg3 DaysR13,000
7 to 9 Jun 2027London3 DaysUS$1,500
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za