Crisis Communication and Reputation Management
Reputational damage is usually done in the first hours by silence or a badly judged statement. This course covers preparing for crisis communication, deciding what to say while facts are incomplete and rebuilding trust afterwards.
Course outline
What this programme covers, module by module.
- 01Why reputational damage happens in the first hours
- 02Preparing capability, holding statements and channels
- 03Deciding what to say when facts are incomplete
- 04Coordinating spokespeople and message discipline
- 05Media handling, interviews and hostile questioning
- 06Social media during a fast moving incident
- 07Recovery, follow through and rebuilding trust
What you will gain
- Prepare a crisis communication capability before it is needed
- Decide what can be said while facts remain incomplete
- Coordinate messages across channels and spokespeople
- Handle media, regulators and affected parties
- Manage social media during a fast moving incident
- Rebuild trust after the immediate crisis passes
Who should attend
- Communications and public relations staff
- Executives and spokespeople
- Risk and continuity managers
- Customer facing leaders
Upcoming sessions
| Date | City | Duration | Fees | Book |
|---|---|---|---|---|
| 9 to 10 Nov 2026 | Johannesburg | 2 Days | R10,000 | |
| 23 to 24 Nov 2026 | London | 2 Days | US$1,100 | |
| 7 to 8 Dec 2026 | Dubai | 2 Days | US$1,100 | |
| 11 to 12 Jan 2027 | Pretoria | 2 Days | R10,000 | |
| 1 to 2 Feb 2027 | Durban | 2 Days | R10,000 | |
| 29 to 30 Mar 2027 | Cape Town | 2 Days | R10,000 | |
| 7 to 8 Jun 2027 | Johannesburg | 2 Days | R10,000 |
Fees are per delegate and exclude VAT. Public intakes are confirmed once minimum numbers are met. We also deliver this course on your own schedule, in-house or live online.
Enquire about this course
Register your team or ask for a tailored in-house quote. We reply within one working day.
WhatsApp usCourse brochure (PDF)- Fees from
- R10,000 per delegate
- Duration
- 2 Days
- Field
- Governance, Risk & Compliance
- Formats
- In-house, public, online
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