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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Data & Analytics

Customer Analytics and Segmentation

Duration
3 Days
Delivery
In-house, public or online
From
R13,000 per delegate
Certificate
On completion
Course overview

Treating every customer the same wastes money on some and loses others. This course covers building segments from behaviour rather than assumption, and measuring customer value over the whole relationship.

What you will be able to do
  • Build segments from behavioural rather than assumed traits
  • Calculate customer lifetime value defensibly
  • Identify the behaviours that predict value and loss
  • Profile segments so the business can act on them
  • Test whether segment based treatment actually works
  • Refresh segmentation as behaviour changes
Who should attend
  • Marketing and customer analysts
  • Customer experience and retention staff
  • Commercial and pricing analysts
  • Managers using customer data
Course outline
01
Why one size treatment wastes money on both ends
02
Behavioural data and building a customer view
03
Segmentation methods and choosing between them
04
Customer lifetime value and its assumptions
05
Predictive signals for value, churn and growth
06
Profiling segments so the business can act
07
Testing treatment and refreshing segmentation
Upcoming public sessions
DatesVenueDurationFee per delegate
26 to 28 Oct 2026Dubai3 DaysUS$1,500
10 to 12 Nov 2026Pretoria3 DaysR13,000
7 to 9 Dec 2026Durban3 DaysR13,000
11 to 13 Jan 2027Cape Town3 DaysR13,000
8 to 10 Feb 2027Johannesburg3 DaysR13,000
5 to 7 Apr 2027London3 DaysUS$1,500
28 to 30 Jun 2027Dubai3 DaysUS$1,500
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za