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EasyUphill
CORPORATE DEVELOPMENT
+27 81 041 7673
training@eubiz.co.za
68 Sunstone Street, Germiston, 1401
eubiz.co.za
Sales, Marketing & Customer Service

Account Based Marketing

Duration
3 Days
Delivery
In-house, public or online
From
R13,000 per delegate
Certificate
On completion
Course overview

When a handful of accounts represent most of the revenue, mass marketing wastes most of the budget. This course covers how to select target accounts, build the intelligence to speak to them credibly and align sales and marketing behind a shared plan.

What you will be able to do
  • Select and prioritise target accounts on real criteria
  • Build account intelligence that informs the approach
  • Map buying groups and their differing concerns
  • Create content tailored to an account rather than a segment
  • Coordinate sales and marketing around a shared account plan
  • Measure account engagement and progression
Who should attend
  • Business to business marketers
  • Key account and enterprise sales staff
  • Sales and marketing leaders
  • Business development managers
Course outline
01
When account based marketing beats broad campaigns
02
Selecting and tiering target accounts
03
Building account intelligence worth acting on
04
Mapping the buying group and their different concerns
05
Creating account specific content and propositions
06
Aligning sales and marketing on one account plan
07
Measuring engagement, progression and return
Upcoming public sessions
DatesVenueDurationFee per delegate
26 to 28 Oct 2026London3 DaysUS$1,500
16 to 18 Nov 2026Dubai3 DaysUS$1,500
30 Nov to 2 Dec 2026Pretoria3 DaysR13,000
11 to 13 Jan 2027Durban3 DaysR13,000
23 to 25 Feb 2027Cape Town3 DaysR13,000
3 to 5 May 2027Johannesburg3 DaysR13,000
19 to 21 Jul 2027London3 DaysUS$1,500
Fees exclude VAT. This course can also be delivered in-house at your premises on dates that suit your team, or live online.
To book or ask for an in-house quote

Reply to the email this brochure came with, call +27 81 041 7673, or visit eubiz.co.za and open this course.

EasyUphill Training & ConsultingTailored training that moves teams forward.
+27 81 041 7673  ·  training@eubiz.co.za
68 Sunstone Street, Germiston, 1401  ·  eubiz.co.za